In 2021, TBWA\ India launched its in-house data practice, 'Weapon,' designed to solve key growth problems and challenges CEOs grapple with. Weapon brings the global company practice of Disruption alive with a mix of creativity and data to solve the growth, profitability and efficiency challenges of today's organisation in an increasingly complex and ever-changing business landscape.

The brief was to create a logo within the TBWA brand guidelines that played off the intrigue created by the name, while keeping in mind that the target audience would be legacy brands looking to use data tools to create value through their marketing efforts.