The Line Chef is a dining-in experience by Rahul Chhabria, a chef currently based in Mumbai, combining the very best food from his repertoire with music and art to create restaurant-like ambience even while eating at home.

Customers pre-order from a set menu at the start of the week, and enjoy their meal on the weekend along with a specially curated playlist, and artwork created by a featured local artist of the month.

To add to the offering, The Line Chef also sells a line of handmade condiments and sides that are used in his own dishes, such as chilli oils, curry pastes and kimchi.

The branding, chosen to represent the chef's unique identity and aesthetic, borrows visual cues not only from his cooking, but from his personal life, as represented by the colours and motifs. The main focus is the floral pattern inspired from the tattoo of a knife on his forearm. This aesthetic lends itself to the packaging for each home delivered order, such as sleeves, bags and stickers; the condiment labels, and all print collaterals such as menu inserts describing the dishes in detail, postcards showcasing the artist-of-the-month's work, and thank you cards that feature a bar code for a Spotify playlist.

Additionally, the artwork featured for the first month was contributed from the @wickedstrange_ sketchbook, with four illustrations chosen to accompany the orders going across four weeks.