This concept represents the term ‘Bayview’ by drawing from Singapore’s history as a fishing village, using nautical themed imagery and blending in visual elements from local features such as tilework from shop houses. Taking cues from the way the flooring colours divide the space, the visuals are anchored around the concept of land and sea, depicting local elements that occur in both of these spaces.

The idea was to integrate the theme not only in a visual way, but also by drawing cues from the interior finishes and architecture to create a single, integrated experience reflective of Singapore’s culture.