Started by Business Coach Raashid Navlakhi, Jigsaw Thinking is a platform for driven individuals - entrepreneurs, freelancers, founders - who want to turn their skills and expertise into a consistent source of fulfilment, freedom and funds. Jigsaw approached Fosite for a brand refresh, covering brand strategy and positioning, communication strategy, website design and a visual branding system.

With the crucial caveat that the Jigsaw Team would be able to adapt the branding system to their needs without always needing a dedicated team of designers on board, the re-branding exercise covered all aspects of their business. The focus was to position Jigsaw as the leading platform where young entrepreneurs could equip themselves with all the tools and skills required to excel at their chosen ventures - while finding themselves in a space with a supportive community of coaches and members.