Amazon, through its vast repertoire, manages to cater to nearly every kind of personality or hobbyist that makes up their customer base. Aquila was designed as a celebration of this diverse range of people, with each floor of the 10 storey building reflecting one kind of personality. Whether it's Travellers, Creatives, Trend Setters, Writers, Musicians, or those who love to stay at home. Every installation borrows from Amazon's branding as well as product selection to create a vibrant and relatable experience that reflects the theme chosen for that floor.